Enquire Now
Mukesh Patel School of Technology Management and Engineering
search

    

Dr. Ranendra Sinha

Assistant Professor in Management

Education Qualification:  PhD, M.Phil., MBA in Management

Area of Specialization: Green Consumer Behaviour, Sustainable Consumption Behaviour

Official e-mail ID       : ranendra.sinha@nmims.edu

A brief profile:

Dr Ranendra Sinha is an Assistant Professor at the School of Pharmacy & Technology Management [SPTM]. He holds a PhD in Management from the GITAM School of Business, Visakhapatnam, where he also earned his M.Phil. His research interests include waste recycling behaviour, youth consumer behaviour, and sustainable consumption. Dr. Sinha holds an MBA in Marketing from NIT Agartala and has prior teaching experience at Ganpat University (Gujarat), & ISB&M Bangalore. He currently serves on the editorial board of the Electronic Green Journal (EGJ), a pioneering Diamond Open Access journal in environmental studies, supported by the UCLA Library.

Scholarly Activities

Editorial Board Member: Working as an Editorial Board Member for the “Electronic Green Journal”, an open-access publication from the University of California. Link: Editorial Board (escholarship.org)

Regularly participate in peer review for several reputed journals, including:

  • Society & Business Review (ABDC-B, Scopus-Q1)
  • Journal of Global Scholars of Marketing Science (ABDC-B, Scopus-Q1)
  • Journal of Business Strategy (ABDC-B, Scopus-Q2)
  • Asian Journal of Business Ethics (ABDC-C, Scopus-Q2)
  • Corporate Social Responsibility and Environmental Management (ABDC-C, Scopus-Q2)

 Research Publications

  • Sinha, R., & Annamdevula, S. (2025). Unveiling the Consequences of Perceived Greenwash among Youth: A Focus on the Moderating Role of Environmental Knowledge. Society and Business Review, https://doi.org/10.1108/SBR-02-2024-0059 Early cite, Indexed in ABDC (B-Category), SSCI/SCI, WoS, and Scopus-Q1.
  • Sinha, R., & Annamdevula, S. (2024). Bridging the Knowledge-Intention Gap in Sustainable Consumption: An Extended Model. Journal of Modelling in Management, 20(2), 648-667 https://doi.org/10.1108/JM2-02-2024-0052 Indexed in ABDC (C-Category), SSCI/SCI, WoS, and Scopus-Q2
  • Sinha, R., & Annamdevula, S. Understanding the Perceived Greenwash Effects in Pro-Environmental Situations: A Meta-SEM Approach, Communicated to European Business Review, Indexed in ABDC (B-Category), SSCI/SCI, WoS, and Scopus-Q1.
  • Annamdevula, S., Nudurupati, S. S., Pappu, R. P., & Sinha, R. (2023). Moral obligation for recycling among youth: extended models of the theory of planned behaviour. Young Consumers, 24(2), 165–183. https://doi.org/10.1108/YC-05-2022-1520 Indexed in ABDC (B-Category), WoS, Scopus-Q1  
  • Sinha, R., & Annamdevula, S. (2023). Is scepticism a barrier to green purchase behaviour? Testing a comprehensive model in the Indian context. Society and Business Review, 18(4), 668-690 https://doi.org/10.1108/SBR-09-2022-0251 Indexed in ABDC (B-Category), WoS, Scopus- Q1
  • Sinha, R., & Annamdevula, S. (2022). The antecedents of green purchase behavior of Indian households. Electronic Green Journal, 1(47). https://doi.org/10.5070/G314752650 Indexed in Scopus-Q4
  • Sinha, R., & Annamdevula, S. (in press). Understanding the Perceived Greenwash Effects in Pro-Environmental Situations: A Meta-SEM Approach, Accepted European Business Review, Indexed in ABDC (B-Category), SSCI/SCI, WoS, and Scopus-Q1.

Other achievements/ Trainings:

  • Presented a paper on “green marketing strategy and determinants of green purchase behaviour” at the 9th IconSWM-CE 2019.
  • Presented a paper on “Sustainable waste management behavior: An extended theory of planned behavior” at the International Conference on International Engineering and Management (ICIEM-2021) conducted by Malaviya National Institute of Technology, Jaipur.
  • Presented a paper titled “Impact of purchase behaviour of youth consumer – a post-pandemic study on online grocery platforms” at the St Aloysius Institute of Management & Information Technology (AIMIT).
  • Attended FDP on “Doing Impactful Research and Publishing in Premier Journals” (Scopus, ABDC, Web of Science) organized by GITAM Institute of Management, Visakhapatnam.
  • Attended an online certification program “Advanced Multivariate Data Analytics: Moderation and Mediation Analysis using AMOS & Process Macro” conducted by IIM Visakhapatnam, India.
  • Attended a one-week FDP on “Data Analytics Using Open Source Analytical Tools” organized by Calcutta Business School, Bishnupur.
  • Attended a 5-day workshop on Theory Building and Testing Using Structural Equation Modelling (TBTSEM) organized by GITAM Institute of Management, Visakhapatnam.
  • Actively involved in organizing and coordinating a 5-day workshop on Theory Building and Testing Using Structural Equation Modelling (TBTSEM) organized by GITAM Institute of Management, Visakhapatnam.